Post by shakil075 on Apr 30, 2024 3:06:49 GMT -6
Without a doubt, it is important to communicate to your audience what you are about. The problem is that the message expressed by the what interacts only with the neocortex , the most rational part of our brain and, therefore, less decisive in the decision-making process. 2. How The How section focuses on the strengths and values that distinguish the company from the competition. According to Sinek, messages that belong to this category are quite effective, as they are able to communicate with the limbic system , the part of the brain that governs feelings , emotions and instinctive decisions .
3.Why The why level represents the primary reason a company exists. In other words, the inspiration, the reason why , the Greece WhatsApp Number List motivation that drives the entire organization. Few companies are able to explain why they do what they do. However, it must be underlined that this is the message that is most worth conveying to your audience. In fact, by communicating the why , we are able to reach the listener's limbic system , significantly influencing their decision-making process and inviting them to act. By directly affecting the instinctive and irrational part of the brain, our message will create emotions in the interlocutor , making this remembered more easily. golden-circle-brain This is why "starting from the why" is a strategy of great impact in the communication field, as it allows companies to clearly express their value proposition , thus differentiating themselves from their competitors.
The benefits of the Golden Circle in B2B marketing Regardless of the size of your company and your sector of reference , the Golden Circle is a tool that can bring numerous advantages to your organization:Message consistency Understanding what your company does, how it does it and why it does it is essential to having a complete vision of your activities. The values , ideals and motivations behind the company will influence every area of the company, from leadership to hiring, from product development to sales and marketing. This means that all communication - email, social media, website - will take on a coherent and recognizable tone , capable of distinguishing your brand and making it unique.
3.Why The why level represents the primary reason a company exists. In other words, the inspiration, the reason why , the Greece WhatsApp Number List motivation that drives the entire organization. Few companies are able to explain why they do what they do. However, it must be underlined that this is the message that is most worth conveying to your audience. In fact, by communicating the why , we are able to reach the listener's limbic system , significantly influencing their decision-making process and inviting them to act. By directly affecting the instinctive and irrational part of the brain, our message will create emotions in the interlocutor , making this remembered more easily. golden-circle-brain This is why "starting from the why" is a strategy of great impact in the communication field, as it allows companies to clearly express their value proposition , thus differentiating themselves from their competitors.
The benefits of the Golden Circle in B2B marketing Regardless of the size of your company and your sector of reference , the Golden Circle is a tool that can bring numerous advantages to your organization:Message consistency Understanding what your company does, how it does it and why it does it is essential to having a complete vision of your activities. The values , ideals and motivations behind the company will influence every area of the company, from leadership to hiring, from product development to sales and marketing. This means that all communication - email, social media, website - will take on a coherent and recognizable tone , capable of distinguishing your brand and making it unique.