Post by account_disabled on Mar 6, 2024 0:37:04 GMT -6
After having talked about strategic objectives and recommended activities to obtain results with B2B marketing, today's pill (which will also be the last episode, before the series takes a break) is dedicated to the definition of the budget to invest, the choice of whether or not to rely on an external partner and advice for the possible selection of the agency. Find out more, happy reading! How to define your b2b marketing budget In B2B companies that have an internal marketing department or that have activated digital initiatives, the discussion regarding the budget for strategies is always quite heated. The reason? There are still obvious difficulties in demonstrating the ROI of activities , despite the fact that digital offers the best opportunities for monitoring spending and results. b2b marketing - budgetThe opinions of management and B2B marketing professionals are very different, with the former wanting to reduce the cost of acquiring new customers as much as possible and the latter also focusing on the importance of long-term objectives , such as branding and positioning .
When investments are not sufficient, the further difficulty of calculating Germany Phone Number the ROI arises , which is considered essential by management to allocate the budget for subsequent periods. A cat chasing its tail, in short. How to get out of this impasse ? Greater collaboration is possible and recommended, but only when the objectives are common and the results shared . Discover the tips for creating a smarketing department in this article! New Call-to-action To try to answer one of perhaps the most complex questions in B2B marketing , i.e. how much the budget for the activities should correspond to , we offer you some data released by Sagefrog relating to US companies.
On average, the percentage of total investments dedicated to the marketing budget is 10% In 2018, companies that invest 10% of their budget in marketing grew by 5% compared to 2017 Around 40% of B2B companies interviewed planned to dedicate at least 10% of their budget to marketing activities in 2018 In 2020 , the percentage rose to 50% , divided as follows: 19 % invest 10% of their budget in marketing 20 % invest 15% of the budget in marketing 8 % invest more than 15% of their budget in marketing Commenting on these statistics, the opinion of Sagefrog's Digital Marketing Manager is that part of the resistance to further increasing investments depends on a still present difficulty in demonstrating ROI . Critical issues that can be overcome by choosing to have a specialized agency at your side . Find out how to choose it in the next paragraph.
When investments are not sufficient, the further difficulty of calculating Germany Phone Number the ROI arises , which is considered essential by management to allocate the budget for subsequent periods. A cat chasing its tail, in short. How to get out of this impasse ? Greater collaboration is possible and recommended, but only when the objectives are common and the results shared . Discover the tips for creating a smarketing department in this article! New Call-to-action To try to answer one of perhaps the most complex questions in B2B marketing , i.e. how much the budget for the activities should correspond to , we offer you some data released by Sagefrog relating to US companies.
On average, the percentage of total investments dedicated to the marketing budget is 10% In 2018, companies that invest 10% of their budget in marketing grew by 5% compared to 2017 Around 40% of B2B companies interviewed planned to dedicate at least 10% of their budget to marketing activities in 2018 In 2020 , the percentage rose to 50% , divided as follows: 19 % invest 10% of their budget in marketing 20 % invest 15% of the budget in marketing 8 % invest more than 15% of their budget in marketing Commenting on these statistics, the opinion of Sagefrog's Digital Marketing Manager is that part of the resistance to further increasing investments depends on a still present difficulty in demonstrating ROI . Critical issues that can be overcome by choosing to have a specialized agency at your side . Find out how to choose it in the next paragraph.